OUR STORY

Amina in Morocco

Hello,

I’m Amina, the founder and director of Boho Sahara. I live in the city of Nottingham with my Husband and three beautiful children.

Having come from a rich cultural heritage, I have always enjoyed the beauty and story behind traditional customs and aesthetics. These interests led me to visit Morocco a few years ago where I fell in love with the incredible history, design and craftsmanship of the Moroccan people.

During the pandemic I watched as Morocco became deeply affected by Covid’s economic impacts. As I sat around the dining table homeschooling, nursing a baby and watching my husband work, I thought about my place in the world; I wondered how I could use my experiences, both professionally and personally, to support and showcase the talents of the small-scale artisans I had seen in Marrakesh. I decided that now was the time to turn my passion into action.

I partnered with a charity called British Moroccan Society (BMS) to create ethical partnerships with Moroccan makers running small independent businesses. These skilled makers collaborate with us to create the Boho Sahara collection, giving you access to the finest artisanal Moroccan products, perfect for your boho inspired home.

Amina
Founder & Director

Care

Our partnership with charity BMS enables us to create ethical and sustainable partnerships with some of Morocco’s finest artisans, empowering them to grow their businesses which in turn creates a positive impact on their families and communities. BMS have been operating for over 35yrs working with local villages in and around the Atlas Mountains and in the heart of Marrakesh, creating business partnerships with the UK, to promote Morocco’s craft and culture. 

Culture

Helping small artisanal businesses to flourish ensures the preservation of skills and techniques passed down through generations of Moroccan makers and enables them to hand their legacy of craftsmanship down to future generations. We want to embrace and celebrate the heritage of Moroccan design. We want to bring colour, texture and style into your homes while honouring the culture and history of the people who make each piece. We want to recognise and appreciate the Moroccan culture our products come from.

Creativity

We work with many creative business owners with a breadth of skills; rug making, leather working, fabric weaving and looming, basket and bag weaving and metal working. We are passionate about our relationships with our makers; none more so than our female weavers. The designs the women create are an outpouring of their thoughts, ideas and artistic talents. Our weavers have creative autonomy to produce designs authentic to themselves and their culture and we are privileged to hand pick our favourite pieces for the Boho Sahara collection. 

What’s in a name?

The name Boho Sahara was a combining of loves – Boho for my love of bohemian inspired design and Sahara after my only daughter. A name that also reflects the inspirational colour, beauty and wildness of the desert.